Website visitors are invaluable. No website traffic does not imply leads, which in turn does not mean conversions and therefore no business. Attracting a high number of visitors is therefore very important, because only then the ball – and your online business – starts to roll. Putting a nice and functional website online is of course a first step, although that does not mean that your traffic will flow in automatically and that interested people will find your way to your website. Fortunately, there are a lot of different strategies that you can apply to increase traffic on your website. We will give you some tips to guide new visitors to your website.
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1. Regularly provide new content
Content marketing is an indispensable strategy for every marketer who wants to attract more visitors to his website. If you want people to visit your website, you have to have something interesting on offer. Updating your website regularly with new and valuable content is therefore a must.
You can do that by writing blog posts , reviews, e-books , …. Do not limit yourself to just content that concerns your product or service, but respond to the interests of your target audience and write about a broad spectrum of topics. That way you will get a greater range. Moreover, you also stimulate the interest and curiosity of people, so that visitors return sooner.
The more content you have, the more opportunities you have to process keywords that people search for. That way you will score higher in Google and people will find you faster. So check which search terms people use and process this in your texts. With these tips you already write a blog post that scores high in Google .
But pay attention: never just copy content from other web pages. Google penalizes duplicate content – texts that appear on more than one web page. So always try to write your own texts and provide unique content for each page.
There are times when we write less new articles for Inventis and then we almost immediately see a downward trend in the number of visitors on our website. And the longer no new content appears, the fewer visitors we get.
2. Optimize your existing content
When you offer a lot of content on your website, older content sometimes threatens to fall into oblivion. However, it can be very useful to review and optimize your existing content from time to time.
For example, are all your metadescriptions filled in? Are your internal links still correct? Can you add new relevant links? Do you still use the right keywords?
Find out what can be improved and remove old content that is no longer relevant, so that you continue to offer the best user experience.
Occasionally updating older articles can give your organic traffic a huge boost.
3. Write attractive titles
Just as the subject of an e-mail often determines whether people are going to open it or not, the title of a blog post or article also determines whether people will eventually read it. Figures show that about 80% of your visitors read the title, while only 20% actually read your article. This is because online visitors often have little time and especially scanning.
A strong title that catches the eye and arouses the interest of visitors can also increase that percentage. Pay sufficient attention to writing your title, since it is actually a kind of advertisement that convinces your reader to read on .
4. Advertise Your Business
Of course it is very interesting when visitors end up on your website in an organic way, via search engines, but you can also give your visitors a boost. Online advertising can not be lacking in your marketing strategy.
Online advertising can be done in different ways. For example, you can advertise via AdWords to appear at the top of Google or you can have your ad appear on other websites that are part of the display network. But you can also advertise on social media. In this way you not only attract more visitors, but also put your company in the spotlight.
5. Become active on social media
It is not enough to write quality content, put it online and then wait for visitors to come out on it. On the contrary, you have to be proactive. And you can do that by posting your content on social media . Do not just post a link, but proceed as original and arrange for variation in your posts.
Active participation in the community is also a must. Reply to messages, participate in discussions, … in short: interact with your followers .
In addition, you should consider which channels can be a suitable platform for your company.
Facebook today has by far the largest reach, but is not the best channel for every company. Sell ??your B2B? Then LinkedIn can be very interesting. If you sell something creative, you can focus your arrows on Instagram and Pinterest .
Every company must see which social media mix can be interesting, since that is different for every organization.
6. Enable referral traffic
Referral traffic are website visitors who end up on your website via a link on another website. Inbound Links can increase your traffic enormously and will also make you score better in Google.
One of the ways to get a link on another website is to become a guest blogger for a website that has about the same audience as you. In this way you not only get access to a new audience with similar interests, your traffic will also increase and you will get more name recognition.
For example, we have the article ” How do you get the maximum from your autoresponder? ” Written on Bloovi.
But it also works in reverse: let guest bloggers write interesting content on your website. Those guest bloggers are often inclined to share their article and link to it, which can bring new readers to your site. But please note that you only post qualitative and original content. If your guest blog contains too many spamming links, Google will punish this.
But also classic link building remains worthwhile , and that is as simple as: “Hello, we have written article x, that might be a nice addition to your page x, maybe we can link to each other?”
7. Link internally
But in addition, the strength of your website does not only depend on the number of websites that link to you, your internal link structure can also have a big influence. When you create and publish content, keep your eyes open for opportunities to link internally. This not only improves your SEO, but also gives visitors a more relevant browsing experience. And that will in turn increase your traffic again.
Perhaps you have already noticed it, but we also link to other relevant content several times throughout this article.
8. Post content on LinkedIn
LinkedIn is best known as a social networking site for professionals who can help you find a job. However, it is also a good platform to share and promote your content.
LinkedIn may not be missing in your content planning. Not only can it increase your number of visitors, it can also boost your profile within your industry – especially if you have many followers on the network.
Go here to see my no.1 recommendation for making money online
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